17-4-2018: Data driven multi channel marketing

17-4-2018: Data driven multi channel marketing
door Asier Fernandez (Salesforce)


Voorafgaand aan dit evenement wordt de jaarlijkse ALV gehouden (start 18.30u)

Marketing verandert! Van massa campagnes naar gepersonaliseerde 1op1 relaties met uw klanten. Door hen de best mogelijke klantbeleving te bieden. In vogelvlucht neemt Asier u  mee in de trends van de data gedreven digitale marketing. Een aanstekelijk verhaal dat met illustratieve demo's en toegepaste principes laat zien hoe dit in de praktijk werkt.
Klantinteractie komt op een hogere niveau door een nieuwe generatie van klanten en bijbehorende verwachtingen. Hoe leert u uw huidige en nieuwe klanten kennen? Tegenwoordig gaat dat vooral via data, de communicatie die een organisatie met haar klanten heeft en de beleving die klanten op internet kanalen hebben.  
Tijdens dit event leert u hoe Salesforce dit mogelijk maakt op cloud platformen en zo bedrijven ondersteunt in het leren kennen van haar klanten, haar klanten betrekt en hen een gepersonaliseerde beleving te bieden.

Data driven multichannel marketing
Customer interactions have reached a new level with the arrival of the digital generation and changed customer expectations. How do you get to know your future and current customers based on their interactions with your company and other channels on the internet. Marketing is shifting from mass campaigns to very personalised 1:1 relationships with your customers, providing them the best experience possible, creating brand advocates along the way.
Modern cloud platforms such as Saleforce's allow you to have a unified approach to know your customers, engage them, and personalise their experience across everything.

Bio Asier Fernandez
Asier Fernández is a Lead Solution Engineer at Salesforce Marketing Cloud. He has more than 14 years of experience in the fields of technology, digital marketing, and digital transformation. In his current position, Asier supports the growth of sales revenues in EMEA while helping businesses to augment their marketing impact and increase global revenues by building innovative solutions to connect with the customers in new ways. He is originally from Spain. For the last 11 years, he has been based across UK, Australia, and The Netherlands. During this time, he has had the opportunity to help onsite to major organisations across four continents. He currently collaborates with the Louvain School of Management as a guest speaker, specialised in digital marketing.  He is also a serial entrepreneur, two of his current ventures are:www.rodeoblues.com and www.vapeototal.com. He thoroughly enjoys giving back to the community by supporting various volunteering organizations."

Event Properties

Datum evenement 17-04-2018 19:30
Event End Date 17-04-2018 22:00
Registration Start Date 22-03-2018 09:00
Capaciteit Unlimited
Registered 14
Cut off date 18-04-2018 09:00
Copyright © 2008 Genootschap van Informatie Architecten.